IBU News (Germany) Edition 0.9.9

PPC schemes (such as Google Adwords) do build link popularity and are counted in the so-called "organic" Google index. Its counted in two ways:

• Google is crawling JavaScript links on Web sites. These outbound links are, it seems, handled by Google just like any other outbound link. Google's Ad-Words uses JavaScript for links.
• In the cached pages: The Google robot does store pages with their own PPC ad-campaigns on them. The outbound ad links at the moment of being gathered are used by Google in their link analysis. The in-bound text in the advertisement which produced the ad with the link on a page will, in turn, effect the ranking of the link. The selection of costly words (and inclusion on highly ranked sites) will drive (and this can be shown) up ranking and visibility.

Intentional?
See: "Are PPC Ads Now Counting in Google Organic Backlinks?" (SearchEngineWatch.com)

The paradigm of Internet search needs to be re-cast as one of information discovery, search and retrieval of information dialogs rather than specific documents.

The imperative

The internet makes censorship really work since it can become transparent as air. No need to burn books when there are none. All you have to do is see to it that the books are invisible. While technically, unless it blocked explicitly (and in many parts of the world technology is coming into place to block content while in other countries just being caught with the intent to post content that has not "approved" one can and will land in prison or worse), technically something might be accessible BUT if one does not know where it is--- if its not visible--- it does not exist. At the same time there are many people that "see too much": too much violence, pornography and other content they see unsuitable to themselves and/or their children. The technology to "block" these pages is the same as those used to block page that people want to see but that their governments don't want them to. Its all about visibility. This is Internet Metaphysics 2008 (and has been the case for some years now) and part of the Raison d'être of the new paradigm: Change the visibility.